Website Redesign
Redesigning a website optimises user experience, enhances branding, and safeguards SEO.
Overview
Redesigning a website is a chance to refine your digital presence. Start by identifying goals for the redesign, such as improving user experience, boosting conversions, or aligning with a rebrand. Familiarise yourself with best practices in website redesign and consider the impact on SEO and how design choices will affect user navigation. Learn from case studies of successful website redesigns to shape your approach.
Selecting the correct tools and platforms is critical. Explore a comparison of website redesign platforms to find what suits your needs, or learn how to select a web design agency if outsourcing is preferable. Consider the cost implications and ensure your redesign incorporates new features and technologies that elevate your user experience.
After redesigning, measure success with metrics for website performance and gather user feedback and testing data. Use specialised tools for monitoring website performance to identify and address any issues. Implement a continuous improvement strategy to ensure your website evolves with your audience’s needs.
A website redesign can either strengthen or harm your SEO performance. Learn strategies for preserving SEO rankings during a redesign, such as conducting audits pre-and post-redesign, updating on-page SEO elements, and ensuring mobile responsiveness. Be mindful of handling 301 redirects and URL changes to avoid losing search engine traffic.