Increasing qualified leads by 3.5X at an event outreach
Sales conversations became easier, event experiences felt more intentional, and internal teams were better equipped to scale communications.
Cognecto builds AI-powered analytics solutions that help industries monitor, optimise, and scale the use of heavy equipment across sectors like construction, mining, and logistics. Their platform connects real-time data with decision-makers on the ground to improve productivity, safety, and utilisation. While their product was deeply technical and proven in the field, their communication lacked cohesion, making it difficult to present their value with clarity across events, investor decks, and digital channels.
- Industry: Industrial
- Solutions: Event Materials, Product Documents, Pitch Decks, Graphic Design
Challenge
Communicate complex capability without losing human context
Cognecto had a powerful product with significant operational value, but it wasn’t always easy to explain. The brand struggled to break down technical language into narratives that resonated with decision-makers. Their materials felt disconnected, their website wasn’t structured for engagement, and their event presence lacked visual recall. They needed a brand system that could simplify, unify, and scale across channels and use cases.
Approach
Translate product depth into brand clarity — across every touchpoint
We worked closely with the leadership team to identify where messaging was falling short and how design could help simplify what mattered. Our approach was focused on building foundational clarity first, then bringing consistency across decks, print materials, digital content, and event experiences. We refined their website content, built presentation and event assets, and introduced a modular toolkit the internal team could repurpose across future engagements.
What We Did
Brochures, Product Decks, Event Collaterals, Signup Workflows at events.
Impact Created
From technical complexity to brand confidence in every conversation
The new suite of materials helped Cognecto tell their story with greater clarity and impact. Sales conversations became easier to lead, event experiences felt more intentional, and internal teams were better equipped to scale communication across formats. Website traffic improved with clearer pathways, and investor decks gained structure that matched the product’s credibility.
- 65% Improvement in pitch deck effectiveness with prospective clients
- 3.5X Increase in qualified leads from event outreach
- 22% Growth in time spent on product and use-case web pages
